Cannabidiol (CBD) is one of the hottest trends in 2020. Medical benefits of CBD has been have been around for a very long time but most recently it has been on the news because of the legalization of marijuana. This spotlight has caused the demand and supply of CBD products to skyrocket.
Google trends considers CBD to be one of the top beauty and wellness trends of 2020 as detailed in Bazaar
“The boom in sales of CBD products is testament to the increasing crossover between the beauty and wellness industries, and when it comes to CBD skincare specifically, both high-street and premium brands are utilising the ingredient in their droves.
“CBD (cannabidiol) is essentially the non psycho-active strain of cannabis or hemp,” says Mason. “It’s sourced in a different way to marijuana and does not contain THC, so it is therefore perfectly legal and is in no way psycho-active.”
Available in drops and in edible form, too, CBD is specifically used in skincare products for its healing properties because of its anti-inflammatory properties. In fact, “many acne sufferers are turning to CBD as it calms the skin, eases redness and aids in cell renewal”, continues Mason. It’s also touted as a good anti-ageing ingredient because it is an antioxidant.”